At Techteriors, we have made it a priority to become familiar with the highest quality audio systems and high-end audio equipment. World class home theater speaker systems do not just grow on trees, these kinds of products take years to develop and require a company that is dedicated to achieving the highest quality possible. B&W and Rotel are two companies that fit those requirements. Even though their origins started off far apart from each other, they created a partnership that has delivered high-end audio products across the world.

Bowers & Wilkins Pushed High-End Audio to New Heights  

B&W was founded in 1966 at Worthing, West Sussex, England. Throughout the lifecycle of their business, they have repeatedly branched out and diversified their interests throughout the home audio system industry. Until 1997, they offered a range of electronics under the Aura brand. From 1988 to 1996, they even ran their own record label. This kind of curiosity and willingness to experiment has served them well over the years and kept them at the leading edge of audio research.


John Bowers, the founder of B&W, placed an emphasis on research and new product development. From the beginning, earnings were always invested in new product R&D. In 1982, the company opened a research center for audio research work in Steyning, West Sussex. It had a support staff of about people and had access to advanced equipment for the time. It also had a prototype shop and dedicated listening rooms. From this location, they were able to develop multiple innovations in loudspeaker technology.  

Rotel Didn’t Start Out Making High-End Home Audio Products

The company known for their state-of-the-art audio equipment got their start from converting U.S. Sylvania televisions for Japanese users. Based in Japan in the early 1950s, before the explosion of top brands like Sony, Panasonic, and Toshiba, Rotel would service and convert these U.S televisions to meet local requirements and voltage. This engineering expertise would later become the basis for their later efforts in high-end audio.


The company was reorganized in 1961 and started down the road to becoming a builder of high-quality audio components. In the 1970s, when music lovers became obsessed with features over sound quality, Rotel doubled-down on their dedication to developing high-quality equipment.

By the time 1979 rolled around, they had defined their mission by going back to the roots they started from. Rather than endlessly chasing flashy “features,” they chose to focus on designing no-frills audio components that centered on musical accuracy, superb build quality, and affordability. This was another leg in the foundation of Rotel’s story of tradition.

B&W and Rotel Have Brought High-End Audio into Homes Around the World

In the 1980s Rotel became a member of the B&W Group Ltd., This formed a powerful alliance across the world and became an advantage for both companies. They were later joined by Classe Audio, as well. In the following 20 years, Rotel was able to expand its market to the European market, and B&W reached more global customers. Today, you will see Bowers & Wilkins audio products in the Jaguar XJ, XK, and XF, the Maserati Quattroporte and Ghibli, Volvo’s 2016 XC90, and the G11 BMW 7 series.

To learn more about B&W and Rotel, contact Techteriors today. When you combine these superior products with our own expertise, you get high-end audio equipment that can be easily integrated into your home or workplace. We will be there to assist you in setting up and automating your audio/visual controls or building your dream multi-room audio/video entertainment center.